Viacom channel just weren’t available to DirecTV consumers for nine days over the course of the blackout, along with that period key stations like Nickelodeon watched unavoidable score declines. At the same time, Disney, the station DirecTV replaced Nickelodeon with, watched their ratings boost a comparable levels. Relating to Bernstein analysis analysts Todd Juenger and Craig Moffett, that means it was Viacom which came back on bargaining table and experimented with stop the blackout.
Furthermore, Viacom got pushing Epix as part of the bundle of stations, inquiring another $500 million when it comes to route
Just what exactly performed DirecTV actually winnings? It’s now apparently facing a 20 percent boost for Viacom channel, or an extra $600 million, relating to Bloomberg. But, because Viacom was reportedly requiring a 30-percent boost, DirecTV appears to have obtained this rounded of negotiations.
It isn’t really very the great unbundling that DirecTV Chief Executive Officer Mike White appeared to be speaking about in final week-end’s message to website subscribers. But by not-being forced into added costs for a channel that the customers cannot also desire, DirecTV’s stand against Viacom appears rather profitable.
While blackouts of this kind are becoming more and more typical, usually this is the provider – the wire or satellite provider – exactly who ultimately ends up capitulating and agreeing on programmer’s terms.